Month: February 2014
When you’re in business for yourself and not in an office, you sometimes end up on an island. When your life revolves around photo shoots and photoshop, you often spend too much time getting the work done, sitting at the cpu and not enough time enjoying your life.
When your dog loves the beach and a time lapse camera pretty much runs itself, except for the exposure changes as darkness comes on, sometimes you just have to go out, relax and get away from the computer.
Shot at f4.0, 1/15th of second with three stop neutral density for the first clip. I removed the ND filter for the second clip and then added three stops of ambient for the third clip.
Ron Neal Lighting Design has a way of making you feel right at home. Whether it’s a commercial property, restaurant, hotel or custom home, his lighting techniques do wonders for any space. It makes my job very easy! We shot Puesto at the Headquarters in San Diego at dawn, because, well, that’s the only time it looks like this. Dusk is the perfect time for this type of work and it’s packed every evening. I’m not a big fan of the 4:30am wakeup call, but it is nice to have a complete shoot under your belt before breakfast!
Well, it actually took them about 10 days, ground breaking to handing the keys off, but still very impressive. Granted the home isn’t that big, but these guys worked their butts off in 90 degree heat from sunrise to sunset.
The island is Caye Caulker, about a 45 minute boat ride, or 8 minute flight from Belize City. We shot time lapses on several different nights to show the process.
Tobar Construction‘s crew is efficient, personable and extremely skilled to pull this off.
“Twelve differences between those who dream and those who act:
1-Wanna-be’s obsess about ideas.
Entrepreneurs obsess about implementation.
2-Wanna-be’s want more web traffic.
Entrepreneurs focus on sales conversion.
3-Wanna-be’s focus on positive thinking.
Entrepreneurs plan for multiple contingencies.
4-Wanna-be’s want to get on TV and get “famous.”
Entrepreneurs build their list.
5-Wanna-be’s seek a perfect plan.
Entrepreneurs execute and adjust the plan later.
6-Wanna-be’s wait for their lucky break.
Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
7-Wanna-be’s fear looking stupid in front of their friends.
Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of Dignity.
8-Wanna-be’s shield their precious ideas from harsh reality, postponing the verdict of success or failure until ‘someday’.
Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.
9-Wanna-be’s put off practicing basketball until they’ve got Air Jordans.
Entrepreneurs practice barefoot behind the garage.
10-Wanna-be’s believe what they’re told, believe their own assumptions.
Entrepreneurs do original research and determine what paths have been already trod.
11-Wanna-be’s believe they can do anything.
Entrepreneurs do what they’re gifted for and delegate the rest.
12-Wanna-be’s think about the world in terms of COULD and SHOULD.
Entrepreneurs think in terms of IS and CAN BE.”
And if I can add my own.
Wanna-be’s feel entitled and expect the world to come to them.
Are you getting your work seen? ASMP San Diego will be holding it’s Second Annual Portfolio Review on Saturday February 22nd, 2014. We have a tremendous list of agencies attending this year! We all know how hard it is to get your work in front of the decision makers. This is a great opportunity to hit several in one day. Don’t miss out! Register at this link! http://asmpsd.org/articles/2014-portfolio-review.html