I was recently invited back to shoot a few new images for the Lodge at Torrey Pines. It’s widely known that this is one of the top hotel properties in all of San Diego, but until you go there, you won’t know why. Yes, it has a grand entrance. Yes, it has perfect placement on the 18th hole with panoramic ocean views. Yes, it has a world class dining experience. What sets this property apart is the staff, or better yet, the training of the staff. There is not one person you encounter here that isn’t friendly and smiling and I’m not just talking about the front of the house. It is truly the service that sets this luxury resort apart from the rest. When we sat down to lunch mid-way through the shoot, I asked why everyone was so nice. The answer I got seems so simple and obvious, yet it’s amazing that every property doesn’t seem use it. It’s called the five/ten rule. During college I worked in several high end resorts and not once did they tell us this one. At ten paces you make eye contact and at five paces you say hello with a smile. Simple! The goes for everyone on staff at the property and it truly makes all the difference. In all of my experience with luxury hotels, I’ve truly never felt so welcomed and noticed. Evans Hotels is on to something here!